Get To The Point (Again)

One of my most popular posts has been Get To The Point, a primer on how to be clear, concise and quick in a fast-paced business environment.  I talked about organizing your thoughts so you know what you’re talking about, concisely expressing your main points and getting to your conclusion quickly because no one likes to listen to someone prattle on.

I have a few more thoughts on Getting To The Point that I’d like to share with you.  I recently gave a speech in which I used Keynote slides to help illustrate my points.  I had about twenty-five slides and the speech lasted about ten minutes.  For most of you, this description is already bringing to mind some of your own experiences with Powerpoint in a business meeting.  Someone slaps a slide up on the screen full of text and bullet notes and then proceeds to read word for word what is written on the slide.  Within seconds, the audience zones out either by reading the slides instead of listening to the speaker, or by just tuning out completely.

GET TO THE POINT, PEOPLE!

This pretty much describes nearly every single staff meeting I’ve had in my professional career.  It describes about 75% of the courses I took in college.  I don’t know about you, but I can read.  Do I really need someone to put a slide up and then read to me word for word what is on the slide?

NO!

So why do we do it?  Why do you do it?  The biggest complaint I hear from meetings like that are about the presenter reading directly from the slide.  But when given the chance to present, the same exact people do the same exact thing- bulleted powerpoint slide, read from the screen.

THIS IS NOT HOW YOU DO IT.

Your slide should help emphasize what you are trying to say.  It should not give the presentation for you.  You should know what you are trying to say verbally to keep the audience focused on you and your message.  The powerpoint slide is there simply to help make your point or to show off something you want the audience to know.  That’s it.

For example, the speech I gave was about making smart decisions in the workplace.  I came up with a little acronym to help me outline my points.  Here is the slide I used:

Simple, right?  Doesn’t tell the audience what each point means, but it does sort of grab your attention and make you want to know what each letter stands for.  I could have used a slide like this:

But that is so wordythat the audience will focus on reading the text on the screen instead of listening to what I am saying.  I went on to outline each letter in bullet point and summed them up at the end, but I never dwelled on the slide and I certainly never read directly from the slide itself.

Here is another slide I used:

While this slide was up, I talked about Netflix’s recent decision making snafu’s, how they seemed to have no direction and how they only served to anger their customers who left the company in droves (800,000 lost subscribers) and tanked their stock price (from $300+ to $70 in only 15 weeks.

Again, I could have used a slide like this:

But then you aren’t listening to my point, you’re reading the words on the slide.  In fact, you may have read every word on the slide before you moved on, EVEN THOUGH I had just told you what would be on the slide in the previous paragraph.  The goal of ANY speech, whether it is a business presentation, a staff meeting or a toast at a wedding should be to communicate your message clearly and concisely while engaging your audience.  Not to overwhelm your audience with words on a slide.

After my speech, I received the following comments:

“Great visual aid, very well organized.”
“Good use of slides.  Thank you for not looking at the screen the whole time.”
“Your slides were simple and easy to understand and kept me engaged.”

People LIKE to be engaged by their speaker.  They want you to look at them, talk to them and make eye contact with them.  They don’t like having slides read to them.  The next time you have to put together a powerpoint presentation, make your slides simple and focus on the message you are trying to get across.  Your audience will thank you for it.